Difference between revisions of "The Four Service Marketing Myths – Remnants of a Goods-Based Manufacturing Model"
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Revision as of 19:38, 23 May 2012
Vargo, S.L. and R.F. Lusch. 2004. "The Four Service Marketing Myths – Remnants of a Goods-Based Manufacturing Model." Journal of Service Research. 6: 324-335.
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Service Systems Background
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