Difference between revisions of "The Four Service Marketing Myths – Remnants of a Goods-Based Manufacturing Model"
Jump to navigation
Jump to search
m (Text replacement - "SEBoK v. 2.9, released 13 November 2023" to "SEBoK v. 2.9, released 20 November 2023") |
m (Text replacement - "SEBoK v. 2.9, released 20 November 2023" to "SEBoK v. 2.10, released 06 May 2024") |
||
Line 9: | Line 9: | ||
This paper discusses the service marketing concept that addresses a broadened perspective built on the existing manufacturing-based model. The paper discusses advances made by service scholars to provide a foundation for a more service-dominant view of all exchange from which more appropriate normative strategies can be developed for all of marketing. | This paper discusses the service marketing concept that addresses a broadened perspective built on the existing manufacturing-based model. The paper discusses advances made by service scholars to provide a foundation for a more service-dominant view of all exchange from which more appropriate normative strategies can be developed for all of marketing. | ||
− | <center>'''SEBoK v. 2. | + | <center>'''SEBoK v. 2.10, released 06 May 2024'''</center> |
[[Category:Primary Reference]] | [[Category:Primary Reference]] |
Latest revision as of 23:24, 2 May 2024
Vargo, S.L., and R.F. Lusch. 2004. "The Four Service Marketing Myths – Remnants of a Goods-Based Manufacturing Model." Journal of Service Research. 6 (4): 324-335.
Usage
This source is considered a primary reference for the following articles:
Annotation
This paper discusses the service marketing concept that addresses a broadened perspective built on the existing manufacturing-based model. The paper discusses advances made by service scholars to provide a foundation for a more service-dominant view of all exchange from which more appropriate normative strategies can be developed for all of marketing.