Difference between revisions of "The Four Service Marketing Myths – Remnants of a Goods-Based Manufacturing Model"
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| − | <blockquote>Vargo, S.L. and R.F. Lusch. 2004. "The Four Service Marketing Myths – Remnants of a Goods-Based Manufacturing Model." ''Journal of Service Research''. 6: 324-335.</blockquote> | + | <blockquote>Vargo, S.L., and R.F. Lusch. 2004. "The Four Service Marketing Myths – Remnants of a Goods-Based Manufacturing Model." ''Journal of Service Research''. 6 (4): 324-335.</blockquote> |
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| + | ==Usage== | ||
| + | This source is considered a primary reference for the following articles: | ||
| + | *[[Service Systems Engineering]] | ||
| + | *[[Service Systems Background]] | ||
==Annotation== | ==Annotation== | ||
| + | This paper discusses the service marketing concept that addresses a broadened perspective built on the existing manufacturing-based model. The paper discusses advances made by service scholars to provide a foundation for a more service-dominant view of all exchange from which more appropriate normative strategies can be developed for all of marketing. | ||
| − | + | <center>'''SEBoK v. 2.10, released 06 May 2024'''</center> | |
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[[Category:Primary Reference]] | [[Category:Primary Reference]] | ||
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Latest revision as of 23:24, 2 May 2024
Vargo, S.L., and R.F. Lusch. 2004. "The Four Service Marketing Myths – Remnants of a Goods-Based Manufacturing Model." Journal of Service Research. 6 (4): 324-335.
Usage
This source is considered a primary reference for the following articles:
Annotation
This paper discusses the service marketing concept that addresses a broadened perspective built on the existing manufacturing-based model. The paper discusses advances made by service scholars to provide a foundation for a more service-dominant view of all exchange from which more appropriate normative strategies can be developed for all of marketing.