Difference between revisions of "The Four Service Marketing Myths – Remnants of a Goods-Based Manufacturing Model"
Jump to navigation
Jump to search
Wikiexpert (talk | contribs) |
Wikiexpert (talk | contribs) m (Removed protection from "The Four Service Marketing Myths – Remnants of a Goods-Based Manufacturing Model") |
(No difference)
| |
Revision as of 08:33, 3 May 2012
Vargo, S.L. and R.F. Lusch. 2004. "The Four Service Marketing Myths – Remnants of a Goods-Based Manufacturing Model." Journal of Service Research. 6: 324-335.
Annotation
Service Systems Background
Annotation to be added for SEBoK 1.0.